How We Cut Cost Per Lead by 80% in 10 Days for Garv by Geetanjali

Garv by Geetanjali is a homegrown brand with a great product and a familiar problem. They were spending steadily on Meta ads, but every lead cost around ₹12, most leads were low quality, and conversions were minimal. Scaling felt impossible, because every extra rupee seemed to buy more of the same disappointing results.

This is the story of what we changed, why it worked, and what any business running ads can learn from it.

The starting point

When we looked at the account, the pattern was clear. Campaigns were set up like boosted posts rather than a system. The same creative was shown to broad audiences, the budget was spread thin, and the copy talked about the brand instead of the buyer.

• Cost per lead: about ₹12
• Lead quality: low, with few real prospects
• Conversions: minimal
• Confidence to scale: none

None of this meant Meta ads could not work for them. It meant the funnel needed rebuilding from the ground up.

What we changed

Instead of tweaking one setting at a time, we reworked the whole funnel. Three things mattered most.

1. Creative direction

We replaced generic posts with ad creatives made for the feed: clear visuals of the product, a hook in the first second, and one simple message per ad. We made several versions so the account could learn which ones people actually responded to.

2. Audience segmentation

Rather than one broad audience, we split targeting into focused groups based on who was most likely to buy. Each group saw creative and copy that matched its interests, so the ads felt relevant instead of random.

3. Budget allocation

We moved money towards the ad sets that showed early signs of quality leads, and cut the ones that did not. Budget followed results every day, not a fixed plan set weeks earlier.

Cheap leads are not the goal. Real prospects at a cost you can scale are the goal. Fix the creative, the audience and the budget together, not one at a time.

Conversion first copywriting

Alongside the visuals, we rewrote the ad copy. Every line answered one question for the buyer: why should I act now? Benefits came before features, the call to action was specific, and there was nothing in the copy that made a reader work to understand the offer.

This is often the cheapest fix in any account. A clearer message makes every rupee of spend work harder.

The results in 10 days

Within 10 days the numbers had changed completely.

• Cost per lead dropped by 80%, to a range of ₹1.25 to ₹3.25
• 200+ qualified leads from a total ad spend of just ₹700
• Better lead quality, engagement rate and click through performance

These were not random clicks. They were real prospects ready to take action, and for the first time the brand had a campaign model it could confidently scale.

What you can take from this

You do not need a huge budget to find out whether your ads can work. You need a structure that lets the numbers tell you the truth. Here is a simple checklist to review your own account:

1. Is each ad built for the feed, with a hook in the first second?
2. Do different audiences see creative made for them?
3. Does your budget move towards what works every few days?
4. Does your copy tell the buyer why to act now?
5. Are you tracking lead quality, not just the number of leads?

If you answered no to two or more, there is probably money being wasted. Our performance marketing service rebuilds funnels exactly like this one, and strong social media content gives your ads better creative to work with.

Key takeaways

• Garv by Geetanjali went from ₹12 per lead to as low as ₹1.25 in 10 days.
• ₹700 of ad spend produced 200+ qualified leads.
• The fix was a full funnel rebuild: creative, audiences, budget and copy together.
• Start small, prove the numbers, then scale with confidence.