How The Kunafa Evi Went From 1 Lakh to 1.5M+ Views With Reels

The Kunafa Evi is a dessert brand in Jaipur that makes rich, creamy kunafa. The product was already good. People who tried it came back. The problem was simple: not enough people in Jaipur knew about it yet.

When we started working together, their Instagram, @thekunafaevi, was getting around 1 lakh views. Within 2 months, views crossed 1.5M+, the content reached 2M+ accounts, and their digital presence had doubled. All of it was organic.

Here is how we did it, and what any food or dessert brand can learn from it.

The challenge: a great dessert, a small audience

Food brands in a city like Jaipur face a lot of competition. New cafes and dessert spots open every month, and everyone is fighting for the same scroll. A good product is not enough on its own. People need to see it, crave it and know where to find it.

The Kunafa Evi was a growing brand, but its content was not yet reaching beyond its existing customers. We needed to change that without depending on paid ads.

The strategy: local, trend based content

We built the plan around one idea. Make Jaipur food lovers stop scrolling, and then make them want to visit. That meant content rooted in the city, built on what was trending, and focused on the one thing that sells dessert best: how it looks up close.

Three pillars shaped everything we posted.

1. High performing reels

We shot reels that put the food at the centre. Making of shots showed how each kunafa comes together. Chocolate pours and close food moments gave viewers that instant craving. Every reel opened with the most tempting visual, so people stayed to watch.

2. Creator collaborations and UGC

We brought local creators in to visit, taste and review. Their content felt honest because it was. We used Hindi and Hinglish hooks that sound like real questions people ask, such as "Jaipur mein best creamy kunafa kahan milta hai". Hooks like this speak to exactly the person who is looking for a dessert spot tonight.

3. Consistent posting

One viral reel does not build a brand. We kept a steady posting rhythm so the page always had something fresh. Consistency also tells the algorithm that the account is active and worth showing to more people.

For food brands, the camera has one job. Make the viewer hungry in the first second. Everything else in the reel is there to tell them where to go.

What we made

The content mix was simple and repeatable:

• Making of reels showing the kunafa being prepared
• Chocolate pours and close ups that make the dessert look irresistible
• Creator visits and reviews with local, conversational hooks
• Trend based reels that rode what Jaipur was already watching

Our reels and video shoot team handled the filming, and our influencer and UGC marketing team matched the brand with the right local creators.

The results

In about 2 months, The Kunafa Evi changed from a growing dessert brand into a recognised local favourite across Jaipur.

• Views grew from about 1 lakh to 1.5M+
• Content reached 2M+ accounts
• Digital presence doubled in 2 months
• All of it reached organically, without relying on paid ads

More importantly, people across the city now knew the name. When someone in Jaipur thought about kunafa, The Kunafa Evi was the brand that came to mind.

Lessons other food brands can use

You do not need a big budget to build buzz around a food brand. You need content people actually want to watch. Here is a checklist for your own page:

1. Does every reel open with your most tempting food shot?
2. Are you showing how your food is made, not just the final plate?
3. Are local creators talking about you in their own words?
4. Do your hooks sound like questions your customers really ask, in the language they use?
5. Are you posting consistently, every week, not only when you feel like it?

If you run a cafe, bakery or dessert shop, our restaurant and cafe marketing service is built around exactly this playbook. And if you are in the city, see how we work as a cafe marketing agency in Jaipur.

Key takeaways

• The Kunafa Evi grew from about 1 lakh to 1.5M+ views and reached 2M+ accounts.
• Digital presence doubled in 2 months, all organically.
• Close food reels, local creators and Hinglish hooks did the heavy lifting.
• Consistency turned a few good reels into a recognised local brand.

Want your food brand to become the name your city talks about? Talk to Desi Growth Media. We will look at your page, tell you honestly what is holding it back, and show you the content plan we would build for you.