How Sundar Bai Grew From Zero to 102K+ Views in 60 Days
A homegrown fashion brand started from zero. With simple outdoor shoots, real models and steady reels, it crossed 102K+ views in 60 days.
Sundar Bai is a homegrown D2C fashion brand, founded by Shweta Vyas. When we started, the brand's Instagram, sundarbai.official, was starting from zero. No big following, no paid push, no shortcut.
In 60 days, the page crossed 102,363+ views. In 30 days, it reached 568 followers, a jump of 79%. On its best day, it gained 141 followers in a single day. All of it was organic.
Here is how we built it, step by step.
The challenge: building trust from scratch
A new D2C fashion brand has two problems at once. People do not know it exists, and the ones who find it are not sure they can trust it. Will the clothes look like the photos? Will the order actually arrive? Can I pay on delivery?
Instagram is full of fashion pages. To stand out, Sundar Bai needed content that looked real, felt trustworthy and answered those doubts before anyone had to ask.
The strategy
We kept the plan simple and focused on what a real buyer needs to see before ordering.
1. Consistent reels, product plus lifestyle
We posted reels regularly, mixing close product shots with lifestyle moments. Product reels showed the fabric, fit and detail. Lifestyle reels showed how the outfits look in real life. Together, they helped people picture themselves wearing Sundar Bai.
2. Simple outdoor shoots in natural light
We did not need a big studio. Simple outdoor shoots in natural light showed the true colours of each piece. This matters in fashion, because buyers want to know exactly what they will receive.
3. Real models, not stock content
Every post featured real people wearing the clothes. No stock images. Real models make a brand feel honest, and honest brands get more orders.
4. Trending audio and soft transitions
We used trending audio to help reels reach new people, with soft transitions that suited the brand's style. The edits felt calm and elegant, not loud or rushed.
5. A clear call to action
Every piece of content made the next step obvious: "COD available, pan India delivery". That one line answers the two biggest worries a first time buyer has.
6. Daily stories, smart captions and niche hashtags
Daily stories kept the brand visible and built trust with followers who were still deciding. Smart captions and niche hashtags helped the right audience find the page, instead of chasing random reach.
In D2C fashion, trust sells more than trends. Show real people, real colours and a clear way to buy, and the right customers will follow.
The results
- 102,363+ views in 60 days
- 568 followers in 30 days, up 79%
- Peak growth of 141 followers in ONE day
- Reels contributed 51.9% of total reach
- Grown organically from zero
What the founder says
"Had a really good experience with Desi Growth Media. Their team is professional, creative, and understands digital marketing very well. They provide practical strategies and are always responsive and supportive. They are very reliable team for anyone looking to grow their business online. Highly recommended!"
Shweta Vyas, Founder of Sundar Bai
Lessons other D2C brands can use
Growing a homegrown brand from zero is possible without a big budget. Start with these steps:
- Post reels consistently, mixing product detail with lifestyle moments.
- Shoot in natural light so colours look true.
- Use real models, never stock content.
- Put your buying reassurance, like COD and delivery, right in the content.
- Use daily stories to stay visible and build trust.
Our D2C and ecommerce marketing service helps homegrown brands grow like this. For clothing and accessories, see our fashion and retail marketing work, and our Instagram marketing team can run your page end to end.
Key takeaways
- Sundar Bai grew from zero to 102,363+ views in 60 days, organically.
- Followers grew 79% in 30 days, with 141 new followers on the best day.
- Reels drove 51.9% of total reach.
- Real models, natural light and a clear COD message built trust fast.
Building a homegrown brand and not sure where to start on Instagram? Talk to Desi Growth Media. We will look at your products and your page, and share a simple plan to help you grow from wherever you are today.
Frequently asked questions
Can a new D2C fashion brand grow on Instagram without ads?
Yes. Sundar Bai grew organically from zero to 102,363+ views in 60 days, with followers up 79% in 30 days. Consistent reels and real models made the difference.
Do fashion brands need expensive shoots?
No. Sundar Bai used simple outdoor shoots in natural light. Real people wearing the product, filmed well, often feels more trustworthy than a polished studio shoot.
Why mention COD and pan India delivery in the content?
Because they answer the two biggest doubts a new buyer has: can I trust this brand, and will it reach me? A clear CTA like "COD available, pan India delivery" removes friction.
How much do reels matter for a fashion brand?
A lot. For Sundar Bai, reels contributed 51.9% of total reach. Stories, captions and hashtags supported them, but reels brought most new people to the page.
